5 reasons why home décor companies in the US are offering both home staging and interior design service
Home staging and interior designing are like two sides of a coin. Today, many companies are offering both home staging and interior design services.
While both home staging and interior design deal in home décor, the difference lies in: –
Home staging is described as an activity or practice of styling and furnishing a house to appeal to prospective buyers to purchase. The seller appoints a stager to de-clutter the home and display furniture and accessories in order for it to look more appealing, sell faster and at a higher price. A well-staged home helps the prospective buyer to visualize the property better. Staging is temporary in nature since the stager empties the property of the placed furniture, etc. when the property sells/ upon due date.
Interior designing on the other hand, is described to prepare a property, for the actual owner to live in. An interior decorator takes into account the likes/ dislikes/preferences of the homeowner while transforming the interiors of the property into an inviting home. Interior designing is of a permanent nature since the selected furniture, artifacts and accessories remain in the home.
Though a certified home stager is different from an interior decorator, many firms provide both staging as well as interior design services.
Let us understand now, why home staging companies are offering interior design service? What provides a stager an edge to add interior design service to his booming home staging service? Why companies are opting to offer home staging and interior design service both under the same roof?
1. Availability of showcase homes:
A person, who wants to employ an interior designer, would always prefer to see some work done by the designer. Most designers maintain an entire portfolio of the homes they have designed. A prospective client is mostly shown images or a video of the homes decorated. If the firm offers interior designing and staging service, it is easier for them to walk clients through the numerous homes they have staged using different styles. This helps a prospective interior design client to visualize better the quality of work the company can offer.
2.Best utilization of space:
A home stager arranges the furniture and accessories in such a manner that when a prospective client walks it gives a feel of space at the same time a fully furnished home. From de-cluttering the home to highlighting certain areas, the home is transformed for the best visual appeal. This is not much different from what the homeowner seeks. A homeowner is looking for the very same first visual impression along with practicality to call the property his home. Homeowners prefer to have a say in color, textures, furniture, appliances since this will be their living space.
3. Creating the latest styles:
There are a number of styles from the Mid-century style, to the Modern style, to the Transitional style, to decorate a home to stage a home. A professional stager tries to adapt the trending styles while staging a home. These are the very same as decorating styles that are also used by interior designers for their clients.
4. Designing for the season:
Home stagers use color and lighting, as per the season. Often darker hues are used in winter and brighter colors in summer. Though an interior designer cannot offer a home design to suit a particular season, they utilize different effects in different rooms to appeal to the entire family over a long period of time.
5. Understanding the demographics of the prospective buyer:
A stager understands the demographics of the potential buyer. Depends on the location of the home, prospective buyers have similar demographics. For example, there is an IT company not far away; most employees looking for homes will be younger with different expectations. Example, they would prefer a swimming pool to a kitchen garden patch. So the stager will place furniture like deck chairs and coffee tables overlooking the pool instead of the garden. On the other hand, the interior designer, though aware of the demographics of the prospective client, might in concurrence with the homeowner pay equal attention to both since the pool and garden are going to be an extension of one’s family over a period of time.
Conclusion: Whether it is home staging or interior designing, the aim is the make the home look more appealing. While home stagers look to please a wider audience, an interior designer will transform the interiors to make the home more personalized and appealing for the homeowner. Today, more home décor companies in the US are entering the fray to offer luxury home staging and interior design service, since they have the resources and are well equipped to understand the nuances of both.
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